Ben Goodman
UX Leadership & Strategy

Chaos to Clarity

Learn what works, in a way that sticks. Expert insights on simplifying complex systems, removing operational friction, and driving measurable business growth.

The Real Reason Businesses Move to Headless (And Why So Many Struggle With It)

Headless CMS offers a transformative approach to content management, separating content from presentation for enhanced flexibility across multiple channels. While it promises speed, scalability, and future-readiness, the transition demands a significant shift in mindset and workflow. Teams must prepare by organising content, defining clear roles, and setting realistic expectations. Starting small and iterating can mitigate risks. Ultimately, headless CMS is ideal for businesses ready to embrace structured content and automation, preparing them for AI-driven futures.

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The Illusion of Compliance: Why the Era of Accessibility Overlays is Over

For years, businesses were enticed by the promise of accessibility overlays, but the illusion of a quick fix has been shattered. In 2025, the FTC's decisive action against major providers and a surge in lawsuits have exposed these automated solutions as liabilities rather than strategies. The FTC's intervention against companies like accessiBe, with fines and bans on claims of 'instant compliance', highlights the deceptive nature of these solutions. Automated overlays fail to address the majority of WCAG issues, which require human judgement. Furthermore, using widgets has become a legal target, with lawsuits increasing against websites employing them. Ethically, overlays force users with disabilities to navigate separate, often conflicting tools, undermining true accessibility. The solution lies in native accessibility, integrating it into the code from the start, which offers benefits in market reach, SEO, and brand authenticity. The path forward involves removing overlays, conducting manual audits, and training teams to prioritise accessibility from the outset.

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The Jaguar Rebrand: A Bold Step or a Misstep?

Jaguar, one of Britain’s most iconic automotive brands, recently unveiled a sweeping rebrand aimed at aligning with its electric vehicle (EV) future and capturing a dynamic, modern market. Led by Santino Pietrosanti, the head of brand, the rebrand includes a minimalist logo, streamlined branding, and a strong focus on inclusivity and sustainability. However, opinions are divided: is this rebrand a forward-thinking transformation, or does it strip Jaguar of its rich heritage?

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AI: Unraveling the Myth of the Lazy Worker

In an era where AI is seamlessly integrated into our daily work, a myth suggests it breeds lazy workers. This perspective misunderstands AI's transformative power. AI handles routine tasks, allowing professionals to focus on strategic, creative work. It enhances decision-making, personalises learning, and drives collaboration. AI is not about doing less; it's about achieving more. Embrace AI as a superpower to redefine productivity and creativity, challenging us to become better versions of ourselves.

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Understanding UX and UI: Learning from Big Names like Apple, Google, and Airbnb

User Experience (UX) and User Interface (UI) are crucial aspects of digital product design. UX focuses on making products easy and enjoyable to use, while UI is about the visual appeal and coherence with the brand's identity. Apple excels in UX by understanding user needs through research and feedback. Google is renowned for its clean UI with Material Design, ensuring consistency across products. Airbnb effectively blends both UX and UI, offering a user-friendly and visually appealing platform. These companies demonstrate the importance of balancing UX and UI, and the value of collaboration among designers and developers to create user-friendly digital products.

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UX Maturity

Achieving UX maturity is essential for delivering exceptional user experiences in today's digital landscape. Organisations must progress from ad-hoc UX approaches to fully integrating user-centred design across all facets. The Nielsen Norman Group outlines stages of UX maturity: Neglected, Limited, Emerging, Structured, Integrated, and User-Centric. Key strategies for developing a mature UX team include leadership commitment, talent acquisition, training, collaboration, user-centricity, metrics, and continuous improvement. Embracing UX maturity is crucial for success in the competitive market. Further reading: [NNG UX Maturity Factors](https://www.nngroup.com/articles/factors-ux-maturity), [LogRocket UX Maturity](https://blog.logrocket.com/ux-design/determining-ux-maturity), [NNG UX Maturity Model](https://www.nngroup.com/articles/ux-maturity-model).

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The Power of AI-Driven Search Relevance

In the realm of user experience design, the ability for users to effortlessly locate information is crucial. Algolia's role in enhancing AI-driven search relevance is highlighted as an example of adopting new approaches. Precision, speed, and adaptability are key pillars, with Algolia's AI-engine delivering accurate and swift results. The concept of fluidity, or dynamic adaptability, is emphasised as a way to redefine search as an organic, ever-changing interface. Algolia demonstrates how attention to detail can transform search into an extraordinary user experience, showcasing the potential for innovation in site search functionalities.

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Accessibility: Beyond the Surface

Our aim is to create digital experiences that are both usable and inclusive, focusing on genuine accessibility rather than relying on overlay solutions. Accessibility should ensure digital content is perceivable, operable, and comprehensible for everyone, aligning with WCAG principles. Overlay solutions, while seemingly cost-effective, may not enhance accessibility effectively and can lead to legal challenges. They often disrupt user experience, especially for those with disabilities. Instead, inclusive design should be integral from the start, ensuring digital spaces are accessible to all. Prioritising authentic accessibility is essential for creating a fair and inclusive digital world.

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Navigating Leadership: Thrive or Falter?

Leadership is akin to navigating stormy seas, where success hinges on the decisions made. This piece delves into common leadership pitfalls such as lack of self-awareness, poor communication, fear of change, and ego over empathy. Thriving leaders are self-aware, communicate effectively, embrace change, and value feedback. They trust their teams, adapt to change, and inspire with vision. Leadership is a continuous journey of learning and growth, requiring resilience and adaptability. Navigate the challenges with an open heart and a willingness to learn, and you'll chart a course to success.

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