Privacy Policy

1. Introduction

Ben Goodman ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our tools (such as the Digital Chaos Checker), and engage with our services.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Ben Goodman is the Data Controller of your personal information.

2. Information We Collect

A. Personal Information

We may collect personal information that you voluntarily provide to us. This happens when you:

• Fill out contact forms or lead capture forms.
• Subscribe to our newsletter or email lists.
• Use our interactive tools, such as the Digital Chaos Checker.
• Engage us for Digital Strategy Consulting services.
• Contact us directly via email.

The information collected may include:

• Identity Data: Name (first and last).
• Contact Data: Email address, phone number.
• Business Data: Company name, website URL, job title.
• Project Data: Project details, budget, and requirements entered into forms.

B. Automatically Collected Information

When you visit our website, we (and our third-party service providers) may automatically collect certain technical information about your device, including:

• Technical Data: IP address, browser type and version, operating system, and device type.
• Usage Data: Pages you visit, time spent on pages, referring website addresses, and interaction data (clicks, scrolling).

3. Legal Basis for Processing

Under UK GDPR, we must have a legal basis to process your personal data. We rely on the following:

• Consent: When you specifically agree to receive newsletters or marketing materials (e.g., ticking a box on a form).
• Contract: When processing is necessary to fulfill a contract with you (e.g., delivering consulting services or audits).
• Legitimate Interests: To operate our website, improve our services (via analytics), and ensure the security of our platform, provided these interests do not override your fundamental rights.

4. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our services.
• Respond to your inquiries and schedule consultations.
• Deliver the results of the Digital Chaos Checker tool.
• Send you newsletters, marketing communications, and industry insights (only with your consent).
• Analyse website usage and trends to improve user experience.
• Comply with legal obligations and protect our legal rights.

5. Third-Party Services and Data Processors

We do not sell your data. However, we share data with trusted third-party service providers ("Data Processors") to help us operate our business. We currently use:

• HubSpot: Used for Customer Relationship Management (CRM), lead capture forms, and email marketing.
  HubSpot Privacy Policy
• Vercel: Used for website hosting and analytics (Speed Insights). Vercel collects anonymous usage data to help us optimise site performance.
  Vercel Privacy Policy
• Resend: Used for reliable delivery of transactional emails (e.g., contact form confirmations).
  Resend Privacy Policy

International Transfers: Some of our third-party providers (like HubSpot or Vercel) are based outside the UK/EEA. Wherever possible, we ensure these providers adhere to high standards of data protection, such as Standard Contractual Clauses (SCCs) or the UK International Data Transfer Agreement (IDTA).

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, please be aware that no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

7. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

8. Your Rights

Under UK data protection law, you have specific rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data ("Right to be Forgotten").
• Right to Object: Object to the processing of your data for direct marketing.
• Right to Restriction: Request that we restrict the processing of your data.
• Right to Portability: Request the transfer of your data to another party.
• Withdraw Consent: Withdraw consent at any time where we are relying on consent to process your data.

To exercise these rights, please contact us at hello@bengoodman.uk.

Right to Complain: If you believe we have not handled your data in accordance with the law, you have the right to make a complaint to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

9. Cookies

Our website uses cookies and similar tracking technologies to track the activity on our service and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us via email:

Email: hello@bengoodman.uk