Website tips
What to Put on an Accountant Website Homepage
Key takeaways
- Say who you help: Freelancers, SMEs, landlords: specificity beats "all your accounting needs".
- List services plainly: Tax, payroll, VAT, year-end accounts, each with a path to learn more.
- Show proof early: Qualifications, memberships, and human faces on the team section.
- Make enquiry low-friction: Short form or clear phone line with what happens after they get in touch.
Prospective clients rarely read every word on an accountant's website. They scan the homepage for signs you understand their situation, are qualified, and are easy to contact.
This is a practical homepage blueprint for small practices and bookkeepers. Swap details for your niche, but keep the structure.
Headline and opening
Lead with who you serve and where. Example: "Tax and accounts for small businesses in Birmingham" beats vague promises about "empowering financial journeys". One short supporting line can mention responsiveness or a free initial consultation if you offer it.
Services at a glance
- Four to eight core services with links to detail pages.
- Plain names: Self Assessment, VAT returns, payroll, management accounts.
- Indicate who each is for: sole traders vs limited companies.
- Avoid acronyms without explanation on the homepage.
Proof and team
Show ACCA, ICAEW, AAT, or relevant body memberships. Include partner or team photos with names and roles. A generic skyline stock image does not build trust. One or two anonymised client outcomes help if you can share them.
Contact section
- Phone and email with professional domain.
- Short enquiry form: name, email, brief message.
- Response time expectation.
- Link to book a call if you use scheduling software.
Compliance footer
Registered office, company number if applicable, privacy policy link, and cookie notice if you use analytics. Regulatory statements depend on your structure. Keep them accurate and current.
Refreshing an accountancy practice website? Get in touch about Foundation packages or read websites for professional services.