Website tips
New Website or Fixes? How to Tell What Your Business Actually Needs
You know the site is not working. The question is whether you need a new one or whether targeted fixes would do. Rebuilds cost more time and money. Patches on a bad foundation often waste both.
Use the checks below to decide what you actually need.
Fixes are often enough when
- The design is dated but structure and content are sound.
- The site is slow because of unoptimised images or bloated plugins.
- Forms fail or analytics were never set up.
- Service pages exist but need clearer copy and calls to action.
- Google Business Profile and website details do not match.
A focused audit and fix sprint can address these without starting from zero. You keep what works and repair what blocks enquiries.
A rebuild makes sense when
- The site is not mobile-friendly and the platform cannot be fixed cheaply.
- You cannot update content without calling a developer every time.
- The business has outgrown the structure: new services, areas, or team size.
- You are embarrassed to share the URL because it no longer reflects how you work.
- It was built in a page builder that is slow, locked in, and hurting Google visibility.
The middle ground
Sometimes a Foundation rebuild is the right move: same business, but a proper CMS, integrations, and tracking from a clean base. You are not paying for novelty. You are paying to stop patching a site that fights you.
How I help owners decide
I look at speed, mobile usability, contact paths, Google alignment, and whether the content still matches the business. Then I recommend fixes, Starter, or Foundation with a fixed price before work starts.
Unsure which path fits? Get in touch with your website URL. Website audits and fixes start from £750, or see full packages if you need a rebuild.