Website tips
What Should a Plumber Website Include?
Key takeaways
- Phone number everywhere: Click-to-call on mobile is non-negotiable. Many plumbing enquiries are urgent.
- Services spelled out plainly: List boilers, bathrooms, leaks, and drainage in language customers use, not trade jargon alone.
- Areas you actually cover: Be specific about towns and postcodes. Vague "West Midlands" claims hurt trust.
- Proof you are legitimate: Gas Safe registration, insurance, reviews, and real job photos beat stock images.
When a pipe bursts or a boiler fails, customers search on their phone and call the first plumber who looks trustworthy and local. Your website is often the step between your Google listing and that call.
You do not need dozens of pages. You need the right information in the right places, fast to read on mobile, with a clear number to tap.
Homepage essentials
- A clear headline: what you do and where, e.g. "Emergency plumber in Birmingham".
- Prominent phone number with click-to-call.
- Three to six core services with links to detail pages.
- A short trust line: Gas Safe, years in business, or review score.
- Recent photos of real jobs, not generic stock.
The homepage should answer "can you fix my problem today?" within five seconds of scrolling.
Services and areas
Create a page per major service: boiler repair, bathroom installation, blocked drains, and so on. Each page should describe the work, what customers can expect, and how to book. Separate area pages or a clear areas section help you rank for "plumber in Solihull" without stuffing keywords on one page.
Only list places you will genuinely travel to. Overclaiming service areas damages reviews when you decline jobs.
Reviews and credentials
- Gas Safe registration number linked to the official register.
- Public liability insurance mentioned where appropriate.
- Google reviews embedded or linked, with recent dates.
- Accreditations: Watersafe, manufacturer approvals if relevant.
Named testimonials with suburb and job type are more convincing than anonymous praise.
Contact and emergency calls
Plumbing leads are often urgent. Put your number in the header on every page. If you offer 24-hour call-outs, say so plainly and state any call-out charges. A short form is fine for non-urgent quotes, but never hide the phone.
Common mistakes
- No mobile click-to-call.
- Stock photos of models in spotless bathrooms.
- Services buried in one long paragraph.
- Different phone number on the website vs Google listing.
- No mention of Gas Safe for gas work.
Building a plumbing website that converts? Get in touch or see websites for trades for what a mobile-first build includes.