Kings Heath Running Club
Every runner was new once
Running club website that grows membership
A mobile-first site for one of Birmingham's friendliest running clubs. New runners find runs, try a session, and join in minutes.
Visit live project- Weekly group runs
- 3+
- Membership platform
- WooCommerce
- Primary goal
- New members
- Audience
- All levels
Overview
Kings Heath Running Club needed a website that did the welcoming for them. I rebuilt it around one job: help every runner find a run, try the club, and become a member.
What I delivered
- Custom WordPress block theme
- Hero, run schedule, and testimonial patterns
- WooCommerce membership flows
- Free trial sign-up journey
- Mobile-first responsive design
Stack
01
The challenge
The old site buried weekly runs, trial sessions, and sign-up behind dated design and scattered pages. New runners left confused. The membership journey never matched the warmth of the club.
02
What I built
I designed and built a custom WordPress block theme with clear patterns for runs, stats, testimonials, and membership calls to action. WooCommerce handles memberships. The free trial flow is short and obvious on every screen size.
03
The result
A live site that turns curious visitors into trial runners and members. A brand online that finally matches the club on the ground.
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