Website tips
Solicitor Website Basics for Small UK Practices
Key takeaways
- Practice areas clearly listed: Family, conveyancing, wills, employment, each with plain-language summaries.
- Credentials visible: SRA number, firm name as registered, and individual expertise where relevant.
- People behind the firm: Solicitor profiles with experience help clients choose who to instruct.
- Regulatory pages in place: Complaints procedure, privacy, terms, and transparency rules where they apply.
Clients choosing a solicitor look for competence, approachability, and signs the practice is properly regulated. Your website is often the first filter before they call for a consultation.
This guide covers essentials for small UK practices. It is not legal advice on compliance. Work with your COLP or compliance consultant on regulatory wording, but it sets out what clients expect online.
Practice areas
List each area of law you genuinely handle. For each, explain who it is for, typical matters, and how to start. Avoid copying statute text. Write like you would explain the service to a client in reception.
- Residential conveyancing
- Family and divorce
- Wills and probate
- Commercial contracts for SMEs
- Employment for employers or employees. Be clear which
Credentials and trust
- SRA firm number and link to the register.
- Names of supervising solicitors where appropriate.
- Accreditations: Lexcel, Resolution membership, etc.
- Office address and switchboard.
People and enquiry path
Profile pages with photo, qualifications, and areas of focus help clients self-select. The enquiry path should offer phone, email, and a short form. State what happens next and typical response times. For sensitive matters, reassure readers about confidentiality.
Regulatory and policy pages
Include privacy policy, cookie information, complaints procedure, and any transparency or funding information required for your work types. Keep downloads updated when rules change. Broken PDFs undermine confidence.
Planning a credible firm website? Get in touch, see accountant homepage tips for shared professional patterns, or read websites for professional services.